Marketing Plan
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The target group for this hair dye product is Teens, who will use this product to dye their hair replacing it monthly or as needed. Some similar products are Hooligan Punk Hair Dye and Maniac Panic. This dye will be sold only over the internet for $19.99 which costs the company $5.00 to manufacture. For the company to survive, 51 items would have to be sold monthly. The profit expected for this product is $14.99. This product will be successful because of its consistency and low price. Our pricing strategy is based on competitors prices, only ours are lower and we also looked at what type of profit we would need to keep the company alive. Our product will be promoted by paying webmasters to put up a banner with a link to our page, they will get 5 cents for every click and 50 cents for every sale. This product will be sold over the internet on a webpage, the consumer will require a valid credit card to purchase it.
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